The wordwide concerts were timed to precede the G8 Conference and Summit held at the Gleneagles Hotel in Auchterarder, Scotland from 6-8 July 2005; they also coincided with the 20th anniversary of Live Aid. Run in support of the aims of the UK's Make Poverty History campaign and the Global Call for Action Against Poverty, the shows planned to pressure world leaders to drop the debt of the world's poorest nations, increase and improve aid, and negotiate fair trade rules in the interest of poorer countries. Nine other simultaneous concerts were held on 2 July and one on 6 July. On 7 July the G8 leaders pledged to double 2004 levels of aid to poor nations from US$25 to US$50 billion by the year 2010. Half of the money was to go to Africa.

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